Ms. Dewey, a flash-animated site hosted by a “sexy” interactive search assistant who gives sassy responses corresponding to visitor queries, complemented by relevant MSN search results. Via dynamic video, she audibly comments on the user’s keyword searches in her own style and makes random actions when idle, including fiddling with props from behind her desk. The experimental interface features a modern cityscape as its backdrop that changes with the time of day, all designed to replicate as “live” a search response as possible. Ms. Dewey’s responses consisted of more than 600 video clips all recorded over a period of three days.